Market Analysis Using Esri Business Analyst
- Format: Instructor-Led
- Duration: 2 days (16 hours)
- Price: $1,070 USD
- ArcGIS Version: 10.2
- Authored by Esri
In a crowded marketplace, businesses with a deep insight into who and where their customers are have an edge. This course shows how to use the Esri Business Analyst system and its extensive data package to increase understanding of your customers, competitors, and market opportunities. You will learn a process to visualize key demographic, consumer, and business data; perform analytics to uncover patterns and trends that impact your business; and create trade areas based on multiple criteria. You will also learn how to share your data-backed insights using custom reports and maps.
Market analysts and other business professionals who want to apply location analytics to inform decision making
Some GIS experience is needed to take this course. Completion of ArcGIS 1: Introduction to GIS or equivalent knowledge is required.