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Market Analysis Using Esri Business Analyst

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  • Format: Instructor-Led
  • Duration: 2 days (16 hours)
  • Price: $1,130 USD
  • ArcGIS Version: 10.3, 10.3.1
  • Authored by Esri

In a crowded marketplace, businesses with a deep insight into who and where their customers are have an edge. This course shows how to use the Esri Business Analyst system and its extensive data package to increase understanding of your customers, competitors, and market opportunities. You will learn a process to visualize key demographic, consumer, and business data; perform analytics to uncover patterns and trends that impact your business; and create trade areas based on multiple criteria. You will also learn how to share your data-backed insights using custom reports and maps.

Note: Course concepts apply to versions 10.3 and 10.3.1. To repeat exercises after class, you will need version 10.3.1 of Esri Business Analyst Desktop and the Esri Business Analyst Desktop General Update patch for 10.3.1.

Market analysts and other business professionals who want to apply location analytics to inform decision making


Some GIS experience is needed to take this course. Completion of ArcGIS 1: Introduction to GIS or equivalent knowledge is required.

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Upcoming Classes

  • Aug 29 - Aug 30, 2016
  • Sep 13 - Sep 14, 2016
  • Oct 05 - Oct 06, 2016
  • Oct 26 - Oct 27, 2016
  • Nov 21 - Nov 22, 2016

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Speak with a Specialist

We can answer questions and help you schedule a class that meets your needs. Call 800-447-9778, ext. 5757 or email us.